Case Study - 2024
Nations Art Gallery
YEAR
2024
DURATION
6 days
TOOLS
Figma, framer
TYPE
Personal Project
RESEARCH & DISCOVERY
I looked at how other galleries and art retail sites handle the balance between feeling like a cultural institution and feeling like a place you can actually buy from. Sites like MoMA's shop and smaller contemporary galleries informed the visual direction.
Talking through the business with the client surfaced three core needs: a browsable gallery of work, a way for visitors to leave reviews and build social proof, and clear location and contact information for people ready to visit in person.
DESIGN DECISIONS
The visual direction leaned into clean whitespace and large image treatment to let the artwork speak for itself. I kept the UI minimal so the layout never competed with the pieces.
The collection gallery was designed to make browsing feel intuitive, with enough detail per piece to be informative without overwhelming. Reviews were treated as a core part of the experience rather than an afterthought, since social proof matters especially when people are buying art.
OUTCOME
Delivered a fully redesigned website giving Nations Art Gallery a modern, trustworthy digital presence that matches the quality of their physical space. The site includes a full collection gallery, customer reviews, location information, and contact flow.
THE PROBLEM
Nations Art Gallery is a Pennsylvania-based gallery that sells paintings and fine art, but their website didn't reflect the quality of what they actually sell. The existing site was outdated, hard to navigate, and gave visitors no real way to explore the collection, read about the gallery, or trust the business before walking in or making a purchase.
For a business where credibility and presentation are everything, a weak digital presence was directly hurting them.
A full website redesign for a Pennsylvania-based art gallery and painting retailer. Designed in 2024.